ShapeShift is powered by Polk, Oracle, V12, Mastercard, Semcasting, Experian and Alliant audience data to get the right vehicle in front of the right audience on the largest social networks: Facebook & Instagram. Your inventory is segmented and microtargeted to the appropriate audience that is actively shopping for those particular vehicles, making each ad highly relevant to that customer. Unlike traditional social media advertising focused on impressions and likes, ShapeShift drives traffic to your VDPs and more importantly, measurable sales.